La santé est dans le yaourt. Ah bon ?

Parodie alicament

Voici une nouvelle preuve de la qualité de notre alimentation quotidienne... Comment ne pas réagir à une telle annonce ? Les yaourts santé n'auraient finalement pas qu'une action positive ? Encore une démonstration du pouvoir du marketing tout puissant, du greenwashing et de ses techniques voisines. Mais de quoi est-il question exactement ?

Enquête sur les Alicaments

Qu'est-ce qu'un alicament ? Ce néologisme désigne l'association d'un produit alimentaire courant, ici le yaourt, avec un aspect médicamenteux, le plus souvent préventif (voir la définition du mot alicament sur Wikipedia ). Vous savez, ces nouveaux produits censés nous protéger des "agressions extérieures", faciliter le transit, faire baisser le taux du mauvais cholestérol, guérir de la Peste Bubonique (ah non ? ;-)). Hé bien devinez quoi !? Ces produits ne seraient pas aussi bénéfiques qu'ils le promettent et seraient susceptibles de provoquer un effet secondaire bien ancré dans notre époque de surconsommation : l'obésité ! En effet, une enquête de la revue scientifique Nature mise en avant par le Canard Enchaîné au mois d'août 2009 démontre que les fameuses bonnes bactéries présentes dans ces super yaourts sont les mêmes que celles utilisées à outrance dans les élevages de porcs et de poulets pour faire grossir les animaux O_o. Qui a parlé d'effet secondaire ?

Tout cela n'est pas sans rappeler les produits de l'industrie pharmaceutique et leurs (très) longues liste d'effets secondaires potentiels :

Ce médicament soigne ça, mais bon, vous vous exposez à la liste suivante 
des effets secondaire (suivi d'une liste longue comme le bras)

Et oui, il ne faut pas oublier que dans alicament, il y a médicament... A bon entendeur...

Source

Article de la revue Nature (en anglais et payant).


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